With so many features that are fun and interactive, it’s no wonder TikTok has more than 1 billion users. Realizing the potential, many brands are using all kinds of marketing ideas for TikTok to engage with their audience through creative video content.
Being a relatively new medium, brands and marketers are uncertain about how to use their TikTok presence to its full potential. If you want to design a successful TikTok marketing strategy for your brand, this article will give you a few good ideas on how to do so!
6 Useful marketing ideas for TikTok
Here are the top 6 marketing ideas that you can use to promote your business on TikTok:
1. Use trending hashtags
A huge part of a good marketing campaign depends on how to effectively use the trends that are already trending on social media. Every day, a slew of new hashtags become popular and if you’re able to get your content featured alongside them, your account will get more views and followers as well.
However, to attract a more relatable audience, use suitable hashtags that draw in people looking for a specific product or service. Doing so will help to find your competitors and create your brand awareness.
2. Know your audience
No matter what you’re trying to market, your target audience is one of your most important assets. Marketers usually target Gen Z members on TikTok as they comprise a big chunk of TikTok users.
Some important points to consider while marketing to Gen Z’ers is:
- Don’t hard sell to young people. Keep your message casual and effortless.
- Avoid lengthy advertisements. Try to be concise and quick.
- Use fresh and trendy content. Don’t use outdated terms and references.
3. Encourage comments and increase interaction
Social media is all about interaction, so take advantage of that by staying active on your page and replying to comments. It is one of the best tried and tested marketing ideas for TikTok that works!
Moreover, make sure your content is of high quality and well worth watching multiple times. You can also ask a question in your video so that viewers are forced to leave comments which could spark up a conversation and increase engagement.
4. Collaborate with the right TikTok influencers
With millions of active users, creating a buzz around your new product or service can be a challenge. As part of your TikTok business strategy, partner with famous TikTok personalities to create a compelling marketing campaign.
Working with the right influencer can help you boost sales, so it’s important to select a social media star who shares your brand’s vision. TikTok influencers have a huge following, so collaborating with them for brand endorsement will help you reach a greater audience.
5. Run challenges and share user-generated content
Every time a user posts a video on TikTok, there’s an opportunity to advertise your product or brand. For example, if you run a clothing store, ask customers to share fun videos of them wearing your clothes and use specific hashtags for your brand.
Offer a lucrative discount for the user who gets more likes on their video to give them an incentive to post. The more videos people post about a certain hashtag or brand/product, the higher the chances of attracting new potential followers and customers.
6. Don’t procrastinate – Post often!
Marketing ideas for TikTok won’t work if you are not consistent. Users on social media are bombarded with content, so if you don’t post regularly and at a time that is convenient to your users, you may miss out on their valuable attention!
As a new business, posting more often will help you know which content is getting more traction from the audience. You can then focus on that type of content to keep your followers hooked while also attracting new followers.
TikTok marketing has huge potential and you need to pull every effort to make it a success!
If you are looking to grow your brand and tap into TikTok’s massive market, then you must execute these six basic marketing ideas for TikTok. Keep in mind that these strategies work best when applied together, but even if you try just a couple of them, you can start to see results in no time.